BURGER DAY - SMORGASBURG PROSPECT PARK

Burger Day at the Prospect Park weekly Smorgasburg. This project was SO MUCH FUN! I was tasked with creating illustrations/poster art for Smorgasburg’s BURGER-specific event that would also be happening at it’s sister outfits in Miami and LA. What is more American than the burger? So many shapes, sizes, varieties, toppings. I really enjoyed coming up with the concept for this. After I submitted the poster artwork, everyone loved the little slider on the end. They loved him and the artwork so much in fact, that they decided to do a limited run of t-shirts as well! I stripped down the poster image to just the burgers and logo for the shirts. The little slider was so popular that I made him the official mascot for the day and did a version of him for their tote bags, which I screen printed live on the day.