Rock! away! music Fest 2020

The third year as the festival’s art director proved especially challenging. What does a music festival look like when all music venues are closed and in person gatherings are off the table? The name of the game this year would be VIRTUAL. This year I did far less than previous years. I repurposed some of our friendly kraken tentacles and created a new "virtual” beachscape look to go with the extremely paired down line-up for that summer. The underlying tone was distance. We would have to rely heavily on the technology we had via our phones, computers, tv’s and cameras - in order to deliver musical content during the height of the pandemic.